Monthly marketing
Keep the important work moving.
SEO, content, campaigns and website improvements, with priorities and scope agreed for your business.
For established businesses that need a consistent marketing partner.
See monthly marketingMAT HARTLEY · SALES & MARKETING STRATEGIST
Better marketing.
AI for business.
Stronger sales.
Commercial experience and practical delivery, brought together around your business.
I help businesses plan their marketing, build useful websites and systems, and develop the people behind the sale.
Based on the KZN North Coast. Working across South Africa.
28years
Sales experience
13years
Lead generation
4years
Meet the personPutting AI to work
behind the work ↗
THE WORK MAKES IT CONCRETE
Different businesses.
Useful things built.
Explore a few examples of how the thinking becomes a website, a workflow, a programme or a complete customer experience.
North Coast Estates
Help buyers find the right place.
Estate guides, interactive maps and property listings give buyers a clearer way to compare locations and explore their options before contacting an agent.
- Estate discovery and comparison
- Map-led location context
- Property and enquiry journeys
Property & estate platform
North Coast Estates — estate discovery and property search
Estate guides, property listings and interactive maps help buyers compare locations and make an informed enquiry.
Helmsley Country Estate
Connect the website, leads and sales.
The entire estate website, Meta lead generation, Zoho lead flow and sales management. My work for Helmsley connects the public marketing to the buyer enquiries and sales conversations that follow.
- Complete website and interactive masterplan
- Meta campaigns and lead generation
- Zoho lead flow and sales management
- Marketing creative and sales material
Website, lead generation & sales
Explore the marketing workAbout this projectHelmsley — bringing the estate vision to market
Campaign creative presenting the homes and estate lifestyle. Artist’s impression.
Maxwild
Connect the client to the next review.
Maxwild brings monthly documents, travel records, questions and accountant review into one named client workspace. The public beta shows the business idea; private client records stay within the service.
- Guided client onboarding
- Monthly document workflow
- Accountant review and exports
App
Explore the Maxwild projectMaxwild — connect the client and accountant
Public app imagery introduces the service; request a guided demonstration of the private workspace.
Huizemark Intranet
Connect learning to the working day.
Huizemark Intranet brings structured training together with branded marketing production and practical agent tools. It is a private client system, with walkthroughs arranged using demonstration content.
- Training and assessment material
- Branded Social Studio
- Practical agent support
Private intranet
Explore Huizemark IntranetHuizemark — a private agent intranet
The client identity is shown here; request a guided walkthrough of the private training and marketing tools.
19 projects. Different businesses. Real work. 16 website examples, Maxwild, Huizemark Intranet and the original training programme.
Browse the websites and projectsSTART WITH WHAT YOUR BUSINESS NEEDS
A clear direction.
The right kind of help.
Start with an ongoing marketing relationship, a focused digital project or practical development for your team.
Websites & systems
Make the next step easier.
Customer-facing websites, enquiry journeys, CRM workflows and focused business tools.
For a project with a clear business job to do.
Explore websites and experiencesPractical AI
Put the technology to useful work.
Understand a workflow, choose a sensible first scope, then build and check the tool or process around it.
For owners and teams exploring a practical use for AI.
Explore AI and systemsSales training
Develop the person behind the sale.
Trust-led sales development, practical conversations, goals and follow-through, shaped around the team.
For people who want a stronger sales routine.
Explore sales trainingYOUR BUSINESS. YOUR PRIORITIES.
Work that moves your business forward.
We start with where customers get stuck, where your team loses time and what needs to grow. Then we build the marketing, systems and sales support around those priorities.
HOW WE MOVE THE WORK FORWARD
Understand it.
Then make it useful.
A clear brief, an agreed scope and a visible next step matter as much as the tool.
- 01
Understand
Your business, the people involved and what needs to work better.
- 02
Agree the scope
Choose a useful starting point, the responsibilities and the costs.
- 03
Deliver the work
Build the website, workflow, content or training around that scope.
- 04
Review the next move
Inspect the work, learn what needs attention and agree the next step.
EXPERIENCE THAT STILL STARTS WITH PEOPLE
Trust Is
Everything.
My book and sales-development method grew from years of working with people, customers and the decisions behind a sale.
The same thinking shapes how I approach marketing and technology: understand the business, make the next step clear and follow through on the work.
A FEW PRACTICAL QUESTIONS
Clarity before
the next step.
What does an ongoing marketing partnership cover?
The work is shaped around your business priorities. It can include SEO, content, campaigns, website improvements and enquiry follow-up. We agree what to focus on, deliver the work and review the next priorities together.
Can I start with one project?
Yes. A focused website, enquiry workflow, AI tool or training requirement can be a useful starting point. The scope is agreed before work proceeds.
Can marketing, AI and sales training work together?
Yes. The website, campaigns, business systems and sales team can all support the same customer journey. We start with the business need and agree which parts to work on, whether that means one focused project or an ongoing partnership.
Can you work with the tools we already use?
The starting point is to understand the current setup. A proposal can then identify what to improve, what to keep and which connections need further checking.
What happens when I get in touch?
Share a few details about your business and what you would like to improve. We can agree a conversation and a useful next step. A website enquiry is not a confirmed appointment.
LET’S TALK ABOUT YOUR BUSINESS
What would you like
to move forward?
Bring the business problem, the unfinished idea or the work that needs a clearer direction.