MAT HARTLEY · SALES & MARKETING STRATEGIST
Lead generation, CRM and practical AI for South African business owners.
I help you identify the right customers, build campaigns and improve what happens after an enquiry. Start with a sales growth consultation, personally led by Mat.
Based on the KZN North Coast. Working across South Africa.
Sales experience
Lead generation
Putting AI to work
THE WORK MAKES IT CONCRETE
Explore a few examples of how the thinking becomes a website, a workflow, a programme or a complete customer experience.
North Coast Estates
Estate guides, interactive maps and property listings give buyers a clearer way to compare locations and explore their options before contacting an agent.
Property & estate platform
Estate guides, property listings and interactive maps help buyers compare locations and make an informed enquiry.
Helmsley Country Estate
The entire estate website, Meta lead generation, Zoho lead flow and sales management. My work for Helmsley connects the public marketing to the buyer enquiries and sales conversations that follow.
Website, lead generation & sales
Explore the marketing workAbout this projectCampaign creative presenting the homes and estate lifestyle. Artist’s impression.
Maxwild
Maxwild brings monthly documents, travel records, questions and accountant review into one named client workspace. The public beta shows the business idea; private client records stay within the service.
App
Explore the Maxwild projectPublic app imagery introduces the service; request a guided demonstration of the private workspace.
Huizemark Intranet
Huizemark Intranet brings structured training together with branded marketing production and practical agent tools. It is a private client system, with walkthroughs arranged using demonstration content.
Private intranet
Explore Huizemark IntranetThe client identity is shown here; request a guided walkthrough of the private training and marketing tools.
19 projects. Different businesses. Real work. 16 website examples, Maxwild, Huizemark Intranet and the original training programme.
Browse the websites and projectsSTART WITH WHAT YOUR BUSINESS NEEDS
Start with an ongoing marketing relationship, a focused digital project or practical development for your team.
Campaign management and enquiry follow-up. Pricing depends on the size of the project and the needs of your business. Advertising spend is extra. No VAT is added. Any software or setup costs are agreed before work starts.
For established businesses that need a consistent marketing partner.
Explore lead generationCustomer-facing websites, enquiry journeys, CRM workflows and focused business tools.
For a project with a clear business job to do.
Explore websites and experiencesUnderstand a workflow, choose a sensible first scope, then build and check the tool or process around it.
For owners and teams exploring a practical use for AI.
Explore AI and systemsTrust-led sales development, practical conversations, goals and follow-through, shaped around the team.
For people who want a stronger sales routine.
Explore sales trainingYOUR BUSINESS. YOUR PRIORITIES.
Start with a clearer view of your customers, five competitors and the offer to test. Receive three proposed campaign angles, an enquiry follow-up plan and a prioritised 30-day test plan, with a 45-minute discussion with Mat. One business, one core offer and one geographic market. No VAT added.
HOW WE MOVE THE WORK FORWARD
A clear brief, an agreed scope and a visible next step matter as much as the tool.
Your business, the people involved and what needs to work better.
Choose a useful starting point, the responsibilities and the costs.
Build the website, workflow, content or training around that scope.
Inspect the work, learn what needs attention and agree the next step.
EXPERIENCE THAT STILL STARTS WITH PEOPLE
My book and sales-development method grew from years of working with people, customers and the decisions behind a sale.
The same thinking shapes how I approach marketing and technology: understand the business, make the next step clear and follow through on the work.
A FEW PRACTICAL QUESTIONS
The work is shaped around your business priorities. It can include SEO, content, campaigns, website improvements and enquiry follow-up. We agree what to focus on, deliver the work and review the next priorities together.
Yes. A focused website, enquiry workflow, AI tool or training requirement can be a useful starting point. The scope is agreed before work proceeds.
Yes. The website, campaigns, business systems and sales team can all support the same customer journey. We start with the business need and agree which parts to work on, whether that means one focused project or an ongoing partnership.
The starting point is to understand the current setup. A proposal can then identify what to improve, what to keep and which connections need further checking.
Share a few details about your business and what you would like to improve. We can agree a conversation and a useful next step. A website enquiry is not a confirmed appointment.
LET’S TALK ABOUT YOUR BUSINESS
We’ll discuss your offer, where enquiries get stuck and the next practical step. Share your details and Mat will contact you to arrange a time.
