I don't hand you a website. I install the machine behind it.
Most businesses lose enquiries not because they can't generate them, but because nothing catches them. This is the system I build so that every lead is captured, answered, followed up and converted — without anything slipping.
One system. Every lead. No exceptions.
This is the actual flow I install into a business — the same logic, whether you sell estates, coffee or professional services.
Mat Hartley's Sales & Follow-Up Flow
How a lead moves through it.
Capture
Every lead, from every source — ads, website, referrals, walk-ins, the phone — lands in one place. Source logged, details stored, a salesperson assigned automatically.
Immediate Response · 0–5 minutes
An automatic email and WhatsApp go out the moment an enquiry arrives, a follow-up task is created, and the first contact attempt is triggered. The lead never sits in silence.
First Contact
A personal call, a voice note if needed, and the human follow-up begins. The conversation starts while the lead is still warm.
The Five-Attempt Sequence
If there’s no answer, a structured sequence takes over — calls, emails and WhatsApp with value-based messages across multiple attempts. No lead is ever dropped after one try.
Qualification
Is there a real need, budget, timing and authority? Each lead is qualified honestly, so your energy goes where it converts.
Long-Term Nurture
Leads that aren’t ready today move into structured nurture — educational content, check-ins and reactivation — until the timing is right. Most of your pipeline lives here.
Closed Won
Contract signed, payment received, onboarding triggered, CRM updated, referral requested. The loop closes — and feeds the next one.
Clarity creates consistency. Consistency creates conversion.
The difference a system makes.
No lead lost
Every enquiry is captured and followed up. The 30% that used to vanish now get a fair shot.
Faster to revenue
Five-minute responses and structured follow-up shorten the path from enquiry to signed.
Built on your stack
I build into the tools you already use — CRM, WhatsApp, email — not a rip-and-replace.
Full visibility
You finally see your numbers: response times, conversion, where leads come from and where they leak.
See where your own system is leaking.
Run the free Lead Leak Audit and get a clear score on how much revenue is slipping out of your funnel — and exactly where.